You just cannot afford to have your reputation ruined as an author by making the most common mistakes. If you want to write an eBook that could potentially become a best-seller then you must learn how to cover every important stage from planning, writing, creation, marketing to selling your eBook. Many authors make simple mistakes throughout these stages that destroy their chances of becoming a successful author.
Here Are Some Common eBook Writing and Marketing Mistakes to Avoid From the Start:
1. Don’t Spam When Marketing Your eBook!
No matter how enticing it may seem or how much benefit you may derive from this illegal tactic it is not worth getting blacklisted by many of the top internet sites.
There are various forms of spam such as unethically bombarding forums and massage boards with links to your sites, sending mass emails to people who have not “subscribed” to your newsletter or authorised for you to do send them unsolicited emails.
If you have built up a nice list of followers you don’t want to spam them with constant messages about buying your tom swift ebooks. eBook marketing and building a relationship with your subscribers involves a bit of give and take. You will want to provide your readers with valuable information and articles where they feel that they are getting something just for subscribing to your newsletter. One technique that avoids spam but still allows you to promote your eBook is to create an author bio with the link within that. We will discuss this in more depth later on in this eBook.
2. They Don’t Start Early Enough in Marketing Their eBook!
One common question I am asked by authors is “when should I start marketing my eBook?” And I often get a surprised look when I tell them that they need to start marketing before they have finished writing. If you wait until you have finished then you have missed out on some valuable time in getting word out about your eBook. You need to stir up some publicity and curiosity about your eBook and one way to do this is via a “pre launch” campaign.
3. They Write and Publish eBooks That Nobody Will Pay For.
It is essential to conduct some research before you write an eBook to see if you have a willing and buying market. If your ideal customer can get this information for free then they will be unlikely to want to pay for your eBook.
4. They Possess a Write and They Will Come Mentality!
If you believe what some so called internet gurus will tell you about their “secret” to generating lots of eBook sales then you will soon find out that you have paid money for a lot of hype. You will soon come to the realisation that marketing your eBook takes a lot of work and that as long as you want to keep selling you will need to keep marketing.
5. They Do Not Prioritise Time for Writing
You will need to prioritise time each day to writing your eBook as well as marketing. That may be posting to Twitter, Facebook, sourcing a new expert for an interview, or reviewing your AdWords campaign.
We would all love for our eBooks to just sell and make us money without any marketing efforts. However, it just doesn’t work this way. You have to do it yourself.
6. They Don’t Have an “Attention Grabbing” and Compelling Title for Their eBook.
When selecting eBook titles, use words that convey the benefit of what’s in the eBook, as well as words your audience is familiar with.
7. They Often Get The Process of eBook Selling Backwards!
The biggest mistake authors make is that they often get the entire selling process backwards which leads to complete and utter frustration when they fail to sell any eBooks.
You don’t get people to buy your eBook by taking them directly to your sales page and convincing them to buy right there and then from a cold start without any pre-selling.
Let your eBook sell itself! You can do this because of your author platform, your brand, your reputation and credibility that you have established via your blog, article submissions, interviews, social media pages and by people being pre-sold just because it came from you.
8. They Don’t Write to a Specific and Targeted Audience.
You need to clearly define, identify and visualise your customers that will buy your eBook. Who are you selling your eBook to?
9. They Waste Time Because They Do No Automate Their Systems
Authors waste too much time when they don’t understand the importance of automating as many of their business activities as possible. Automate every aspect of your eBook marketing and sales process including credit card processing, eBook delivery, technical support and your social media campaigns.
10. They Do Not Differentiate Their eBook From Their Competitors.
You will likely have a lot of competitors already out there in the stores selling an eBook that is similar to yours. Therefore, choose a unique angle for your eBook that will make it be easily distinguished from the others and stand out on its own.