When speaking about Search Engine Optimisation, there is the basic level and there is an advanced level. The advanced level is what we will be discussing today. After you have the basics of using the SEO for an article or site, then you will need to learn the advanced level. One of the first things you should look as is Latent Semantic Indexing. This is used in the search engine algorithms to find a particular word surrounding a link, and will look for keywords that are associated by type and key phrases.
Another tool of the trade is to syndicate articles that link to your site. If you have syndicated articles, then you will be able to get one way back links for your site. The next tip is translating your page into other languages. This is the best way to get foreign traffic to your site. You can also select keywords that convert. Use GoogSpy is another idea. This is a tool that tracks over 5000,000 keywords from Google. This will also tell you what can convert and what wouldn’t convert. Another tool of note is internal links in your content. Each link should correlate to a key phrase in your ranking.
Keyword research means to locate the most suitable terms for the site, sort them by importance and divide them according to landing pages. Market research examines the competition and can help you to construct the site according to research Edwin Urrutia and promotional strategies for that particular market. You will also need to evaluate your site code and modify it accordingly. Another advanced tip is to use text links as an anchor text. This can significantly improve your chances. Using the no follow command is also helpful and will help to keep you from being penalized.
These are just some of the techniques that can be used for advanced stages of SEO. Another two that come to mind are the Sitemap and themed keywords. Having a sitemap will allow search bots to find each page on your site quickly and easily. This will also help you rank higher for keywords. Using themed keywords will also help the ranking situation. Use your main keywords but also use others that are in the same category. Creating more than one site will also help. You will need to link the pages together with the pertinent information.
Keyword rich content will also help your rankings. You need to also bear in mind using themed sites. By using themed sites, you will also be ranked a lot higher than if you are using only one page. Keep your site design clean and simple. Make sure that they can be validated as well. Using internal linking is another way to help the situation. Updating regularly is another sure way to be ranked higher in search engines. Using outbound links that will enhance your ranking as well. Choosing a domain name is another way to be ranked higher as well as registering it for a long time.
Use one topic per post and a tightly focused post at that. Write posts that are around 250 words a piece. Avoid duplicate posts and content. Using Ping will help you to update your site and will send updates to other sites. Using RSS to My Yahoo and other RSS engines will also help your ranking with Google. Use a lot of good quality content as Google tends to rank content rich sites higher than small sites that are not so content rich. The last tip is to submit to search engines. It takes time for ranking to begin to work.
