In today’s digital world, content marketing, and blogging are one of the most effective ways for e-commerce brands to gain customer trust, build brand loyalty as well as generate large organic traffic, if done in the right way.
When it comes to eCommerce website development, having a Blog section on your website holds its own benefits. And today in this article we want to educate you about those benefits.
So, here are the top ten reasons why your e-commerce brands need a Blog to become highly successful in internet space:
Boosts Your Website Traffic
Posting blogs on your e-commerce Website is a great technique to drive more organic traffic and gain potential customers attention quickly. Blogs are also one of the most cost-effective methods of generating organic traffic to your site.
If the blog written/posted on your site is well-researched and content-rich, then it will surely climb in the search engine rankings, helping your site earn more organic traffic.
In short, blogs help e-commerce sites build trust, gain customer attention, drive traffic, and convert potentials leads into permanent customers.
Take the example of Shopify, they have boosted their traffic doing blogging. This traffic gave them 55% boost in sales million in revenue. They are currently ranking on #1 for the keyword dropshipping which have 201,282 monthly searches.
Improves your Brand Value in the Eyes of Customers
Think of it- why at the first place content exists on the internet? The answer is simple and can be found in the answer given by Ryan Jones, a popular Search Engine Contributor :“Today’s searchers search to solve problems, to accomplish tasks, and to ‘do’ something.”
In essence, everyone on the internet is looking for precise shopify stores shopify stores in USA yet clear solutions to their problems. If, you, as an e-commerce brand, can deliver the answer to their queries via blogging accurately, succinctly, and with quality material, that’s great for your business. Why?
Delivering quality blogs improve your brand value and build confidence among customers about your brand. More confidence sums up to more customer trust, and ultimately, that trust leads to more product sales on your platform.